Sustain
Sustain is a brand created in response to textile waste. The project aims to create an identity that resonates with people looking for more eco-friendly options when shopping for upscale clothes. Sustain solves the issue of clothing waste by taking customers’ old clothing and repurposing the old to create something entirely new. Sustain’s values are reflected throughout the brand via color, forms, and materials. Sustain also values propelling the careers of young and upcoming designers by employing and showcasing their work. The ideas of upcycling and continuity are what drive the identity of Sustain. The result is an identity that resonates with people looking for quality garments with a positive environmental impact.
Tags
Sustain accredits all pieces with the designer in mind. On each tag, the name of the specific designer who created the garment will be featured, along with their social media handle to ensure recognition and growth. The brand logo, designer name, and sustainability message are bundled in one cluster to emphasize what is important to Sustain. The price tag is separate, yet still reflects the essence of the brand through the iconography of the swan, which is embedded in the brand.
Mission
As human beings, we must protect this earth. We aim to propel the industry using innovative and sustainable design to impact this planet positively. Upcycling used clothing can create a safer, eco-friendly world using fashion as our platform.
Tote Bag
In efforts to reduce waste in the world, Sustain refuses to perpetuate the use of single-use plastic and paper products. To combat this global phenomena, customers are encouraged to purchase a branded canvas tote bag to take home their fashion finds. The tote bag is designed to showcase the brand through minimalist design, consistent with across the brand, while introducing pattern from the iconic swan symbol.
In-Store Deliverables
The in-store deliverables include a clothing rack dividing tag to separate sizes, clothing crate to hold merchandise, and wooden hangar with Sustain’s motto, “Reduse, Reuse, Upcycle”.
Designer Station
Designer stations are present within all stores to act as a workplace for designers to create while they are clocked in during their shift. Having the designer station located in the store retail space allows for the designers to interact with and observe the current fashions the Sustain client base. The poster itself highlights the name of the designer in an effort to stress their importance.
Website
The website features a modern and elegant design that reflects Sustain’s commitment to sustainability and responsibility. The website is designed with clean lines and neutral brand colors, creating an upscale atmosphere that draws visitors in. Users can explore the site to learn more about the brand's values and designers, as well as browse through a selection of stylish pieces made from recycled materials.
